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Overview of SMO :

social media marketing is based on an organic search using social media sites. social media marketing is also called internet marketing which uses the benefit for promoting websites, thus increasing traffic towards them and learning from users direct reaction.The main goal of Social Media marketing is to improve communication with users, increase brand visibility and reach more customers.

Social networks which can be used as a means of SMM are the following :
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest

Facebook :

Facebook is an American online social media and social networking service company based in Menlo Park, California.

Founded : February 2004

CEO: Mark Zuckerberg

Twitter :

Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".

Founded: 21 March 2006

CEO: Jack Dorsey

Linkedin :

LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking.

Founded: 2002, Mountain View, California, United States

CEO: Jeff Weiner

Instagram :

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger and launched in October 2010 exclusively on iOS.

Date launched: 6 October 2010

Owner: Facebook, Inc.

Pinterest :

Pinterest is a social media web and mobile application company. It operates a software system designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos.

Founded:- San Francisco, California, United States

Owner:- Ben Silbermann, Paul Sciarra, and Evan Sharp

Quora.Com :

Quora is an American question-and-answer website where questions are asked, answered, and edited by Internet users. Its owner, Quora Inc., is based in Mountain View, California. The company was founded in June 2009, and the website was made available to the public for the first time on June 21, 2010.

Founder:- Adam D'Angelo, Charlie Cheever

Page Creation :

Pages are for businesses, brands, organizations and public figures to share their stories and connect with people. Like profiles, Pages can be customized with stories, events and more. People who like or follow a Page can get updates in the News Feed.

To create a Page:

Click to choose a Page type.

Fill out the required information.

Click Continue and follow the on-screen instructions.

Ad Creation :

To create an ad using guided creation in Ads Manager, go directly to ad creation or select Create to get started. If you see the quick creation workflow, you can switch back to guided creation by selecting Switch to guided creation at the top of the creative flow.

You will have to create a complete campaign and ad set before you can publish an ad using guided creation.

Ad Campaign :

An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. For example, a company might create an ad campaign to meet one of the following business objectives:

  • To create brand awareness for a new product
  • To drive sales of a product or service
  • To generate leads by asking people to sign up for an email list or another free offer

Brand Awareness :

Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand. Ideally, awareness of the brand may include the qualities that distinguish the product from its competition.

Lead Generation :

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

Post Creation & Bosting :

To create a Post, you must first write a regular Facebook post on either your fan page or business page. Note that you cannot create boosted posts from your personal Facebook account.

Boosted posts are ads that you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it. You may also reach new people who are likely to be interested in your Page or business but don't currently follow you.